https://www.cnet.com/news/interactive-black-mirror-bandersnatch-is-here-to-add-to-a-twisted-2018/

Netflix's first interactive movie uses a choose-your-own-adventure model for video based on the twisted backstory to a fictional choose-your-own-adventure novel. 

Interactive video often feels like a gimmick, a digitization of the choose-your-own-adventure books of old. But rapid advancement in the technology is expected to pave the way for the format to develop in its own sci-fi-like directions. The coming rollout of 5G -- ultra-fast, high-bandwidth mobile connections -- is one example of technology that also opens up possibilities for reinventing interactive video (along with a mess of privacy uncertainties).