https://www.cnet.com/news/samsung-expects-sharp-drop-in-fourth-quarter-profit/ > "Under weak seasonality, memory earnings fell significantly Q-Q [quarter over quarter] due to weaker-than-expected demand amid inventory adjustments at data-center customers, resulting in a decline in shipments and a greater-than-expected decrease in [average sales price]," Samsung said in a statement accompanying its guidance. > "Amid a stagnant and fiercely competitive market, mobile profits declined due to increased marketing expenses under strong seasonality and a flat smartphone sales volume," Samsung said.