https://www.cnet.com/news/htc-brings-eye-tracking-to-its-vive-pro-headset/

The Cosmo is HTC's latest step to get consumers to give VR a second chance. HTC was one of the early advocates of virtual reality, which garnered intense hype and the interest of major players like Facebook's Oculus, Samsung and Google, only to stumble as consumers shied away from the expensive equipment and early clunky experiences. While there are high-end theatrical-like VR productions, there's often limited access to them. At CES 2019, VR stands at a crossroad with some predicting that it goes away while others see its potential for a comeback.

Clearly, HTC is hoping for the latter.