Apple turns up at CES 2019 in the snarkiest way possible
https://www.cnet.com/news/apple-turns-up-at-ces-2019-in-the-snarkiest-way-possible/
At risk of over-explaining the joke, it's a neat twist on the whole "what happens in Vegas" thing, combined with a subtle stab at tech giants who've been a little less responsible with your personal data.
Don't mind me, I'm off to check out a smart doorbell that scans and recognises faces and could potentially send that data to law enforcement agencies in the event of me becoming a runaway fugitive from the law. The future is now.