https://www.cnet.com/news/google-is-setting-up-an-assistant-powered-ride-at-its-ces-2019-booth/

The ride will be located on the second floor of the booth, which will open to the public later this week, right outside the Las Vegas Convention Center. The giant playground is meant to drum up enthusiasm for the Google Assistant, the company's digital helper software, available in phones, smart speakers and other devices.

"By hopping aboard the ride, attendees experience how the Assistant can be helpful in the face of life's twists and turns -- at home, in the car, and on-the-go, by following the day in the life of a small family," a Google spokesman told CNET.