https://www.theverge.com/2019/1/7/18172362/roku-tcl-8k-hdr-tv-announcement-ces-2019

TCL, which has established itself as a fantastic bang-for-the-buck TV manufacturer, is developing an 8K television in collaboration with its software partner, Roku. The companies announced the project today and said the first 8K TCL Roku TV is scheduled for release by the end of 2019. “Roku is developing an 8K hardware reference design that TCL will be the first to license,” the press release says, with TCL also touting the picture performance offered by the LCDs that it builds in-house at its own panel factory.

The companies said nothing about the major hurdle confronting 8K: a total dearth of content that people want to watch. Apart from YouTube sizzle reels, there’s really not much to stream. A lot of companies like Samsung and LG claim that their upscaling technologies deliver a noticeable upgrade to 4K video, so it’s likely that TCL and Roku will lean on upscaling as a selling point for this eventual TV, as well.