https://techcrunch.com/2019/01/07/audi-spins-out-holoride-to-put-vr-in-every-car/

Audi has spun out a new company called Holoride that aims to bring a VR experience to the backseat of every car, no matter if it’s a Ford, Mercedes or Chrysler Pacifica minivan.

Holoride was announced Monday at CES 2019 in Las Vegas.