https://www.theverge.com/2019/1/7/18171013/lg-rollable-tv-oled-4k-tv-features-photos-video-release-ces-2019

It’s been a year since we saw LG Display’s 65-inch rollable TV prototype at CES, and now LG Electronics is bringing it to market as the company’s flagship 4K OLED TV for 2019. The finished Signature OLED TV R that consumers will be able to buy sometime this spring — for an astronomical, premium price — is quite similar to that prototype, but LG has refined the base station and added a 100-watt Dolby Atmos speaker for powerful built-in audio.

This is a TV that’s there when you want it and disappears when you don’t. Not everyone loves having a big, black rectangle as the focal point of their living room, and plenty of people don’t own a TV at all. TV makers are starting to realize that, for some, it comes down to aesthetics, so they’re designing products that blend better into the home. Samsung has The Frame, which can pass as a hanging piece of art on your wall when not in use. It switches between pieces by van Gogh and other museum-sourced content. Samsung also makes the Serif, which resembles a piece of furniture, thanks to its built-in shelving unit on top. But those are still very much TVs in that they’re always just kind of there — even if they look nicer.