The Psychology of Our Love for Marie Kondo and 'Organization Porn'
https://motherboard.vice.com/en_us/article/gy778y/the-psychology-of-our-love-for-marie-kondo-and-organization-porn
Marie Kondo, Japanese organizational guru and the author of the 2015 sensation The Life-Changing Magic of Tidying Up, has a new show on Netflix. It’s already attracting a ton of attention, despite the fact that much of the show consists of people folding their laundry. What is it about “organization porn” that we find so soothing?
The home organization reality show called Tidying Up With Marie Kondo consists of the effervescent Kondo, with translator in tow, visiting Americans who are suffering under their accumulation of stuff and things, teaching them her method for tidying, and restoring order to their homes. The show became available for streaming on January 1 and has already attracted dozens of breathless reviews about how calm, gentle, and soothing it is. If Twitter is any measure, people are watching, and feeling genuinely inspired to declutter: