https://finance.yahoo.com/news/apple-ceo-tim-cook-must-124847788.html

Promoted as Steve Jobs’ chief operating officer in 2005, Cook was immediately tasked with getting the latest iPhones — among other products — to market as profitably as possible. Having proved himself in that difficult arena, Cook was appointed as CEO successor to the ailing Jobs in 2011.

Since grabbing the CEO baton from the larger than life Jobs, Cook has unveiled several iterations of the iPhone and led the rollout of wearables like the Apple Watch and AirPods. Cook has also pushed Apple deeper into services such as the Cloud and video content.