https://www.cnet.com/news/google-at-ces-2019-everything-just-announced/

CES, the world's largest technology conference, is more important to Google than ever as it pushes devices to consumers that compete against the likes of Amazon, Apple and Samsung. At the center of Google's strategy is the Assistant, an AI-powered digital helper that's akin to Amazon's Alexa and Apple's Siri. It's available in Android phones, Google Home smart speakers, other smart home devices, and as an app on iPhones.

Google not only made a bunch of announcements itself, but also partnered with other companies, including Samsung, Lenovo and McAfee to tout new Assistant integrations.