AT&T's Turner cable TV and Xandr ad unit integrate carrier's customer data

AT&T's Turner cable TV and Xandr ad unit integrate carrier's customer data

5 years ago
Anonymous $L9wC17otzH

https://www.reuters.com/article/us-at-t-turner-xandr/atts-turner-cable-tv-and-xandr-ad-unit-integrate-carriers-customer-data-idUSKCN1P21T1

AT&T Inc's Turner networks and advertising business Xandr said Tuesday they have begun using the wireless carrier's customer data to help advertisers better reach audiences across Turner brands like CNN and TBS on TV and over digital platforms.