https://www.cnet.com/news/nanoleaf-debuts-hexagon-shaped-light-panels-at-ces-2019/

Oh, and Nanoleaf sells light bulbs, too. Remember those?

The hexagons underscore Nanoleaf's strategy of stepping on the gas with its light panels, which remain the company's best-seller by a significant margin. The timing makes sense, too, given that the popularity of voice helpers like Alexa and Google Assistant has many shoppers seeking out smart lights for their AI assistant of choice to control.