https://www.cnet.com/news/galaxy-s10-5-things-it-really-needs/

And although Samsung still reigns as the world's largest smartphone maker, Huawei has replaced Apple as the second-largest brand. Weak Galaxy S10 sales could crack open the door for Huawei, a Chinese challenger whose rising friction with global governments and carriers only escalated when its CFO was arrested in Canada on Washington's accusation that Huawei violated US sanctions against Iran. As imperiled as Huawei is, its phone sales are on the rise while Samsung's sales are starting to slow.

It's against this backdrop that the Galaxy S10 must wow and inspire, even as handsets grow more expensive each year, and buyers wait longer before replacing old phones.