https://www.cnet.com/news/nintendo-super-smash-bros-ultimate-deal-47-99/

To get the discounted price, you need a MassGenie account. You also need to click the Power Deal ($47.99 after coupon) button. I've actually never bought anything from MassGenie, as I've always found this Power Deal meter thing to be pretty confusing. (Also, I'd sometimes get to checkout and see the non-Power Deal price there. YMMV.)

Here's hoping you can take advantage of this discount and make someone's Super Smash dreams come true. In the meantime, be sure to read CNET's Super Smash Bros. Ultimate review.