https://www.cnet.com/news/galaxy-a8s-a-practice-run-for-galaxy-s10-o-notch-screen-makes-sense/

The Samsung Galaxy A8S is now official.

Testing the public's reactions to a new notch style could help Samsung adjust the Galaxy S10's final look and feel. The furor over screen notches on Android phones reveals buyers' strong feelings about phone design. Samsung's unique approach would allow it to stretch the display across most of the phone face, while also carving out a space for the phone's front camera. A successful design could earn Samsung kudos and keep its reputation for innovation strong alongside aggressive Android competitors like Huawei and Google, while also quieting naysayers who bristle at having a notch taken out of the all-screen display.