U.S. mobile app stores had their biggest day ever on Black Friday 2018

U.S. mobile app stores had their biggest day ever on Black Friday 2018

6 years ago
Anonymous $L9wC17otzH

https://techcrunch.com/2018/11/30/u-s-mobile-app-stores-had-their-biggest-day-ever-on-black-friday-2018/

Black Friday wasn’t just a boon for e-commerce retailers, it helped the mobile app stores break new records, too. According to a new report from Sensor Tower, the combined consumer spending across the U.S. Apple App Store and Google Play on Black Friday 2018 reached $75.9 million – a record for the most ever spent in a single day on both stores.

The App Store accounted for most of that figure, however, with U.S. consumers spending a record $52 million on Black Friday. That’s a 31.6 percent increase in spending over last year’s shopping event, when consumers then spent $39.5 million.