Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals

Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals

6 years ago
Anonymous $L9wC17otzH

https://techcrunch.com/2018/11/29/lime-claims-it-didnt-know-controversial-pr-firm-definers-would-sling-mud-at-rivals/

Scooter startup Lime has confirmed it hired Definers but claimed it didn’t know the controversial PR firm would try to smear its rivals. The company was speaking during an on stage interview here at TechCrunch Disrupt Berlin.

Definers was recently revealed to have carried out so-called ‘opposition research’ on entities critical of Facebook . Including by leveraging anti-semitic conspiracy theories about billionaire George Soros, according to the New York Times, which broke the story earlier this month.

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