https://www.cnet.com/news/apples-iphone-xr-has-been-its-top-selling-iphone-since-launch-and-it-will-give-money-to-product-red/ > Apple showed off its three new iPhones in mid-September and started selling the $999 iPhone XS and $1,099 iPhone XS Max on Sept. 21. It didn't start selling the $749 iPhone XR until a month later, on Oct. 26. > Joswiak on Wednesday also noted that Apple's yet again making a big push for World AIDS Day, taking place Saturday. The company will donate $1 for every Apple Pay purchase at an Apple Store, Apple.com or through the Apple Store app from Dec. 1 to Dec. 7, and it plans to turn 125 Apple Store logos red in honor of the day.