https://www.cnet.com/news/qualcomm-snapdragon-855-chip-gives-android-phones-iphone-photo-packing-ability/

HEIF aims to cure the common fear of running out of space for your photos.

"When Qualcomm puts it in hardware, everyone is going to tap into it," said P.J. Jacobowitz, Qualcomm's senior marketing manager for camera and computer vision.