Apple Manages to Find Some Success With iPhone XR Sales, but That Is Not Enough to Prevent a Production Cut

Apple Manages to Find Some Success With iPhone XR Sales, but That Is Not Enough to Prevent a Production Cut

5 years ago
Anonymous $L9wC17otzH

https://wccftech.com/apple-iphone-xr-success-in-china/

Although the ‘Singles Day’ retail event saw improved iPhone XR sales, one research firm believes that this was only going to last for a brief period and that this run was not enough to make it revisit its sales forecast for the 2018 iPhones. The firm believes that the sell-through probably improved during the 11.11 sale because of discounts of up to 15 percent. The iPhone XR is the cheapest handset Apple has launched this year, and it sports nearly the same hardware as the more premium models.

Rosenblatt, the research firm in question, further said after a month of unit sales, Apple’s iPhone XR has reached the same level as the more expensive iPhone XS Max and has outpaced the iPhone XS in China. Despite these improvements, analyst Jun Zhang thinks that the production level of the iPhone XR is above the sell-through rates.