The best Black Friday 2018 deal on Apple AirPods: Free from Metro by T-Mobile
https://www.cnet.com/news/best-black-friday-2018-deal-on-apple-airpods-free-from-t-mobile/
The best AirPods deal (at the moment) comes from Metro by T-Mobile (formerly MetroPCS): Get it free when you buy an iPhone 6S for $49 or bring your own iPhone and sign up for an unlimited plan. Those plans start at $50 per month, with discounts if you add more lines.
US Cellular will give you $50 off AirPods when you purchase a new iPhone, iPad or Apple Watch. If you were already planning to buy one of those things anyway, this is a deal worth considering.