https://www.theverge.com/2018/11/19/18102562/apple-production-order-cut-iphone-demand

Apple is reportedly cutting production orders for its newest iPhones, according to a report from The Wall Street Journal that cites sources that claim that demand for the new devices — especially the iPhone XR — has been weaker than expected.

But while the news may be somewhat concerning at first glance, it might not be as bad as it sounds. This could be the result of Apple’s changing iPhone strategy, which has focused more recently on raising the amount of money it makes off of each device, instead of driving prices lower to goose sales numbers. Last quarter, the company saw a 29 percent revenue increase in its smartphone division with a 0 percent change in iPhone unit sales year over year, so it’s a strategy that seems to be paying off.