https://www.cnet.com/news/thanksgiving-day-again-breaks-online-sales-record/

That's just further evidence Black Friday is no longer the official kickoff of the holiday shopping season. It starts as early as Nov. 1 these days, with Thanksgiving Day stealing some of Black Friday's sales thunder with online promotions taking place as the brick-and-mortar stores are closed for the holiday.

Adobe tracks e-commerce transactions across 80 of the top 100 US retailers. Here are a few more interesting findings from Adobe's real-time holiday analytics report: