Black Friday predicted to hit $5.9B in online sales, $645M spent so far

Black Friday predicted to hit $5.9B in online sales, $645M spent so far

5 years ago
Anonymous $L9wC17otzH

https://techcrunch.com/2018/11/23/black-friday-ecommerce/

After a record-breaking Thanksgiving with $3.7 billion in digital sales across desktop and mobile devices, it looks like Black Friday will also pull in a bumper year for e-commerce. Adobe — which tracks trillions of transactions across a range of retail sites — says that as of 7am Pacific Time, there has already been $645 million spent online.

That’s not only a rise on yesterday’s sales at this point in the day — when Adobe had recorded $406 million — but a rise of some 28.3 percent on the same period a year ago. For the full day last year, shoppers spent $5.03 billion online, a record at the time; Adobe is currently predicting that this year there will be $5.9 billion spent on Black Friday.