https://www.theguardian.com/games/2018/nov/13/pokemon-detective-pikachu-ryan-reynolds

The live-action film trailer has become an overnight sensation – thanks to a mix of unsettlement, nostalgia and Ryan Reynolds

This week, Warner Bros released the first trailer for Pokémon: Detective Pikachu, a live-action Pokémon film due for release in May. At the time of writing, the trailer has been viewed 10m times on the official YouTube channel alone, and tens of millions more via Facebook and Twitter. Vice declared the trailer “extremely cursed”. It’s been a top trend on all night, with hundreds of tweets a minute. So what is it about this trailer that has provoked such an intense reaction?