https://www.theregister.co.uk/2018/11/14/amazon_hq2/ > Analysis If regulators ever do get around to reining in the ecommerce steamroller that is Amazon, this week's announcement of his new headquarters may be the spark. > For years, companies selling online have complained about being screwed over by Amazon: forced to play by its rules; pressured into massive discounts; coerced into letting it set prices for their products; and on and on.