https://www.cnet.com/news/black-friday-2018-streamer-deals-roku-chromecast-and-fire-tv-starting-at-20-13/

This product is exclusive to Walmart, but if you're going on Black Friday anyway you might as well impulse-purchase it. The SE is essentially a white version of the "perfectly good enough" $35 Roku Express, and Roku claims it's even faster. 

The bad news? It's only available in-store at Walmart on Black Friday, Nov. 23, while supplies last.