Microsoft is now selling Amazon’s Echo devices

Microsoft is now selling Amazon’s Echo devices

6 years ago
Anonymous $L9wC17otzH

https://www.theverge.com/2018/11/17/18099978/microsoft-store-amazon-echo-devices

Microsoft has now started selling Amazon’s Echo devices in its retail stores. Twitter user WalkingCat spotted that Microsoft is selling the latest Echo Dot and second generation Echo. Both devices are available online and in Microsoft Stores in the US. The move follows Microsoft forming a partnership with Amazon to integrate Alexa and Cortana, and previewing this feature earlier this year.

Microsoft has been increasingly focusing on its Amazon partnership and Alexa integration, all while Cortana has fallen behind its main rivals this year. The Xbox One now supports Alexa, and Amazon has even launched its own Alexa Windows 10 app to bring the digital assistant to all PCs. Cortana now seems to be in a strange spot at Microsoft, with the software maker increasingly pushing it towards more business-focused areas like chat bots rather than its original consumer-focused launch.