https://www.cnet.com/news/limes-3m-safety-push-reminders-rider-to-wear-a-helmet-park-responsibly/

Lime's campaign places an emphasis on rider safety. According to the announcment, the initiative makes several changes, including:

Lime is also handing out 250,000 free helmets over the next six months to riders who sign Lime's Respect the Ride pledge.