https://www.theregister.co.uk/2018/11/05/swiss_man_plays_his_cheese_music/

One Swiss chap hopes to get his rock and rollright by playing music to cheese to see if that makes it taste better.

Burgdorf (Berthoud) resident Beat Wampfler's unconventional experiment attracted the attention of The Japan Times, which reported that since September the veterinarian and cheese enthusiast has been serenading Emmental in his basement with the likes of "rock gods Led Zeppelin to hip-hop legends A Tribe Called Queso Quest".