https://www.cnet.com/roadshow/news/toyota-kinto-car-subscription-program-japan/

It'd be pretty swell to have an 86 for daily duty, but a larger SUV when it's time for a family road trip.

However, unlike Care by Volvo, it sounds like swapping cars won't be limited to contractually obligated dates, and it appears that users can cancel at any time. "The service makes it easy to start life with a car as soon as the customer feels that they want one," said Akio Toyoda, President of Toyota, in a statement. "Moreover, if the customer wants to try another car, they can change cars, and if they no longer need the car, they can return it."