https://www.businesswire.com/news/home/20181104005034/en/

SINGAPORE--(BUSINESS WIRE)--Nov 4, 2018--Mastercard, a leader in financial technology, today unveiled a report that demonstrates the transformative power of tourism in fueling the development of smarter cities and accelerating economic growth.

“The ASEAN Opportunity: How City Planners and Governments Can Make Cities Even Smarter by Increasing Investments in Inbound Tourism Growth” explores how cities can leverage public-private partnerships and data analytics to optimally allocate resources to grow inbound tourism. Specifically, the report demonstrates how cities can leverage insights from anonymized and aggregated Mastercard transaction data to better reach and attract key traveler segments. Such strategic investments in inbound tourism growth will in turn deliver a higher standard of living for residents, create greater financial inclusion and jump-start economic development.