https://thenextweb.com/contributors/2018/11/03/our-lack-of-interest-in-data-ethics-will-come-back-to-haunt-us/

When was the last time you saw a creepy ad on Facebook, which seemed to know about a product you were discussing with a coworker? Or when was the last time you noticed that your Google search had been modified to suit variables like your current location and personal interests?

These micro-events happen on a daily basis for most of us, and are reminders of how valuable and how ubiquitous our data really is. Data is the currency of the new world, and with 2.5 quintillion bytes of data created each day, that status isn’t going away anytime soon.