Samsung reportedly opening Bixby to developers as it takes on Amazon, Google
https://www.cnet.com/news/samsung-reportedly-opening-bixby-to-developers-as-it-takes-on-amazon-google/
Samsung released Bixby last year in its Galaxy S8 phone, and the company plans to incorporate the voice assistant into every device it sells, by 2020. Samsung unveiled its Bixby-powered Galaxy Home smart speaker in August but hasn't announced pricing or availability yet.
With Bixby and the Galaxy Home, Samsung is trying to gain ground in a smart home market dominated by devices like the Amazon Echo and Google Home. Samsung says the Galaxy Home is focused on sound quality, which could help it stand out.