https://www.cnbc.com/2018/11/01/apple-will-stop-reporting-how-many-iphones-ipads-and-macs-it-sells.html > Apple will stop reporting how many iPhones, Macs and iPads it sells each quarter, beginning with the December quarter, Apple CFO Luca Maestri said on the company's earnings call Thursday. > Apple always breaks down how many of its most popular products it ships each quarter, including the iPhone, Mac and iPad. Other devices, such as the Apple Watch, have remained in a secondary "Other category."