https://www.cnbc.com/2018/11/06/cybersecurity-hacking-election-fears-overblown-commentary.html

"Fear, uncertainty and doubt," or "FUD." is a well-established term among cybersecurity professionals.

For some experts, it implies a negative tradition of basing security decisions on emotion rather than pragmatism. For others, it's the best leverage for getting a wary prospect to feel scared enough that he or she needs your services.