https://www.cnet.com/news/holiday-shopping-could-top-1-trillion-for-the-first-time-this-year/

"For retailers, it will be a battle for ecommerce market share," said Cindy Liu, forecasting analyst at eMarketer, in a release. "We should expect more promotions and perks like free and fast shipping, as retailers compete against Amazon."

Amazon on Monday dropped its $25 minimum for free shipping to non-Prime shoppers in the US. The offer lasts until Amazon's delivery cutoff window for Christmas, which usually hits mid-December. Walmart and Target have made similar moves as the retailers jockey for customers' dollars during the all-important holiday season.