https://www.cnet.com/news/forget-foldable-phones-samsungs-bixby-assistant-is-about-to-get-smarter-at-sdc-2018/

Samsung plans to let all third-party developers tap into Bixby, according to The Wall Street Journal. Soon companies will be able to make "capsules," similar to Amazon Alexa skills, to do things like order food using a voice command, the paper said.

The move would fulfill a vow Samsung made when it launched Bixby on the Galaxy S8 in early 2017 and when it unveiled version 2.0 of the AI technology later in the year: opening Bixby up to third-party apps. The goal is to help Bixby compete with the likes of Amazon's Alexa, Apple's Siri and Google's Assistant at a time when digital helpers are all the rage, allowing you to call an Uber ride or control your smart home with your voice.