https://www.theverge.com/2018/11/5/18066082/baby-bear-mountain-climb-russia-drone-pilot-endangered

In a video that went viral on social media over the weekend, a bear cub struggles up a steep, snow-covered slope towards its mother. The bear climbs a few steps, slips back down, and tries again — over, and over, until it finally reaches the top. To the thousands of people who shared it, it’s an inspirational nature video. To wildlife experts, it’s an irresponsible stunt that endangered the bears.

The post had been making the rounds on Facebook when science communicator Ziya Tong first posted it on Twitter on Saturday.