More than half of crypto news sites are pay-for-play

More than half of crypto news sites are pay-for-play

6 years ago
Anonymous $oIHRkISgaL

https://techcrunch.com/2018/10/26/more-than-half-of-crypto-news-sites-are-pay-for-play/

In a clever bit of sleuthing by Corin Faife at Breaker, we find that over half of the most popular crypto blogs offer pay-for-play posts including “CEO interviews” that are not labelled as sponsored. Further, many sites offer premium services in which blog writers will repost PR content without a sponsored tag.

As I noted a few weeks ago, the crypto industry is awash with money and “journalists” are taking advantage of the naivety and dishonesty of the marketers tasked with pushing another me-too crypto product in front of an unreceptive audience. Faife received multiple emails like this one asking him to accept payment for placing articles at the places he worked, including Motherboard and Coindesk: