https://www.cnet.com/news/google-maps-lets-you-follow-businesses-to-monitor-events-offers/

The search giant is also letting you see new businesses before they open, Paul Cole, Google Maps' product manager, said Wednesday in a blog post.

It's letting future business owners generate a little "coming soon" hype by creating a free profile (using Google My Business) that'll appear up to three months ahead of opening. The opening date shows up in orange in the business profile.