https://www.cnbc.com/2018/10/26/amazon-choice-exclusive-home-health-brand-created-by-arcadia-group.html

A health brand consultancy called Arcadia Group has teamed up with Amazon to sell a new brand of consumer-focused medical devices, including blood pressure cuffs and glucose monitors, exclusively on the e-commerce giant's marketplace.

The move is part of Amazon's recent push to sell more exclusive brands on its website. It also dovetails with Amazon's increasing interest in health and wellness products and services, although Arcadia initiated this project.