https://www.theverge.com/2018/10/25/18022534/google-maps-android-follow-favorite-locations-stores > Google Maps for Android is getting a new feature today: the option to follow locations and businesses like you would an account on a social network, letting you stay in the loop on any news, events, or upcoming offers that are featured there. > Those updates will show up in the recently added “For You” tab that Google already uses as a personalized feed of local recommendations and restaurants. Allowing users to personalize that section a bit more by adding their favorite stores seems like a natural extension of the functionality, especially as Google seems to be set on adding more social features to Maps.