https://www.theregister.co.uk/2017/08/16/nokia_8_review/

Hands On To understand the appeal of the first "Nokia flagship" in three years, the Nokia 8, think of what Google was doing with the Nexus line until it caught "Pixelitis"*. Stock Android, monthly updates, decent imaging, and competitively priced. And really no other frills or gimmicks.

The phone does have some Nokia DNA, as it was designed largely in London with a team comprised of several ex-Nokia designers, and it shows. While we're waiting for the UK SIM-free price to be clarified, a global average of €599 means it should be around £100 cheaper SIM-free than the HTC and LG rivals, and £150 cheaper than the Samsung Galaxy S8.