https://techcrunch.com/2018/10/30/emotional-wellness-startup-aura-raises-2-7-million-from-cowboy-ventures-and-reach-capital/ > Aura, an app for emotional well-being, has raised a $2.7 million seed round co-led by Cowboy Ventures and Reach Capital, with participation from others. > When Aura first launched a couple of years ago, it’s bread and butter was short, three-to-seven-minute meditations based on your current mood — be that stressed, anxious, happy or sad. Since then, co-founders Steve and Daniel Lee say the company has grown to a few million users.