https://www.theregister.co.uk/2018/10/30/ibm_struggles_to_sign_up_shipping_carriers_to_blockchain_supply_chain_platform_reports/ > IBM has admitted that its blockchain-based trade platform, set up with shipping giant Maersk, is struggling to gain traction with other carriers. > The joint venture began about 10 months ago with the aim of simplifying the cost, complexity and size of global shipping networks, while offering more transparency and cutting the costs and time involved. The platform, named TradeLens, was officially launched in August.