The Tundra PIE Pro is a pickup truck that makes Pizza Hut on the go

The Tundra PIE Pro is a pickup truck that makes Pizza Hut on the go

6 years ago
Anonymous $yysEBM5EYi

https://www.theverge.com/2018/10/30/18039910/pizza-hut-toyota-tundra-pie-pro-sema

Pizza companies are unmatched when it comes to innovation in the name of brand activations. Pizza Hut is a leader in this space, creating everything from sneakers that can pause your TV and order pizza to building working turntables into pizza boxes. Now, the company has teamed up with Toyota to build the Tundra PIE Pro, a zero-emission pickup with a robotic pizza-making factory in the truck bed.

The concept is fairly simple. Robot arms first pull out a preassembled pizza from the mini-refrigerator, then place the pizza onto a high-speed ventless conveyor oven. A second robot arm transfers the finished pie onto a cutting board, divides the pizza into six pieces, and slides it into a pizza box. The whole process takes around six to seven minutes. Here’s a time lapse of the pizza factory at work.