https://techcrunch.com/2018/10/30/snap-expands-snapchat-shows-with-25-new-series-out-of-the-uk/

Snapchat, in hot competition with the likes of YouTube and Instagram’s IGTV to capture a growing audience that is replacing traditional TV with online and mobile video programs, now has 5 million people in the UK watching Shows on Snapchat that are produced by premium partners out of the US. Now, parent company Snap is taking the first step towards growing and monetising that audience by giving them more content: it is adding 25 new series out of the UK to the platform from some 17 different content producers, aimed at millennial audiences.

Although Snapchat has been building Discover in the UK for almost a year now, and it has partners producing local content in various other markets around the world, this will be the first time that the company is working specifically with local partners to produce serialised Show content for the platform, Rami Saad, Head of International Content Partnerships at Snap, told TechCrunch at a presentation today. These programs are built and aimed at a US market, he added, but (as with the US content) they will not be geofenced and will be viewable by all Snapchat users.