Blue Apron gets a much-needed boost with Jet.com partnership

Blue Apron gets a much-needed boost with Jet.com partnership

6 years ago
Anonymous $ZPWJA6-QD2

https://techcrunch.com/2018/10/29/jet-com-blue-apron/

The enemy of my enemy is my friend. That explains a coming-together between two startups today after Jet.com announced it will give beleaguered Blue Apron a leg-up by introducing its meal kits for customers in New York.

The deal will an initially rotating selection of four meal kits from Blue Apron made available as part of Jet’s ‘City Grocery’ experience. The kits — which will rotate every six weeks — will be available for same-day or next-day order in Manhattan, Brooklyn, Queens, the Bronx, as well as Jersey City and Hoboken.